The Study Of The Application Of The New Year's Sacrifices In Southern Fujian On The Visual Image Design Of Cultural Creative Products

Festival of Southern Fujian Festival culture is the representative of Minnan area folk culture,as a tributary of Chinese folk culture,is rooted in the Minnan area,rooted in people's minds,appeared in the sacrificial activities of cultural behavior.In the New Year period,there will be a corresponding traditional ceremony of etiquette in the family and society in turn,in general,the New Year culture is formed throughout the atmosphere of traditional Chinese folk culture,Taiwanese festival of sacrificial culture First,the general characteristics of Chinese folklore.The festival culture of Minnan Festival is a cultural process that is constantly blending and accumulating in southern Fujian.Therefore,it also has its typical regional characteristics.Since the Southern Fujian Festival Festival culture originated in the cultural traditions passed down from generation to generation,its development goes back to ancient times,of which the essence of a dross,it should be regarded as a living culture down.This article focuses on the sacrificial supplies for the festival in Southern Fujian Province,and makes relevant research on the integration of the sacrificial offering culture of Minnan Festival and the visual image design of cultural and creative products.trying to explore the essence of Taiwanese culture on the visual symbols and the way of grafting living products,creative design and application of visual products to do related research,summarized the festival of Southern Fujian Festival culture Language and cultural and visual design of visual fusion of the development path;according to this path for application design attempts to develop its visual image and series of products.Starting from the perspective of design,this research starts from the concrete"object image"and analyzes the root causes of festival culture in Southern Fujian.It explores its relevance to cultural and creative design and connects it closely with the design.Based on the current literary and artistic upsurge,focusing on the development of the hidden temperament in the Taiwanese culture and presenting its characteristics in a dominant design,we follow the thinking mode of material-spiritual-material exploration.