Research On The Application Of Visual Symbols In Cultural And Creative Products Of New Year Pictures

Based on the study of the visual symbols of New Year paintings in Shanghai small schools and the analysis of other cases of cultural and creative products of New Year paintings,this paper innovates the exclusive cultural and creative products of New Year paintings in Shanghai small schools.New arrangement and combination of New Year pictures in small schools are carried out by means of literature research,case analysis and experiment.First of all,on the basis of the existing literature,from the aspects such as modelling,colour and composition study its symbol in the form of pictures,the new subject in the making,modelling,colour,gimmick to the tool,the material,the phenomenon and the related industry custom and oral for full investigation and study,according to the regional characteristics of the local culture to carry on the detailed analysis.Then parallel reference to other areas of China’s New Year picture cultural and creative products case,take the essence of its dags,efforts to find out the new possibility of Shanghai small school New Year picture cultural and creative product design,build a suitable for small school New Year picture visual symbol cultural and creative product design method.Let the combination of small school New Year pictures and cultural and creative product design,can use cultural elements to arouse the soul of consumers,create a new economic value,also make small school New Year pictures with a modern way into people’s life,make the value of its New Year pictures to be improved.When this kind of folk art is displayed in front of people with a familiar and new look,people can feel its vitality.Therefore,the intervention of design also promotes the lively inheritance and sustainable development of New Year paintings in small schools.This paper hopes that through the experimental attempt of the cultural and creative product design of the New Year pictures in small schools,people can reexamine this kind of folk art to understand its cultural value,and find new soil for the survival of the New Year pictures in small schools,so as to obtain the continuation of the new vitality of the New Year pictures in small schools.