Research On Development Strategy Of Initiation And Creation Construction Group

Chinese construction industry market has grown rapidly and it's facing intensified market competition.Moreover the market environment of construction enterprises is also undergoing unprecedented changes.The unpredictable market environment has brought many development opportunities but at the meanwhile it also brought many threats and challenges to the industry.Due to 1)the inertia of state-owned enterprises,2)insufficient investment in scientific and technological innovation,3)limited supervision of the construction industry,4)neglect of management ethics,the large state-owned construction enterprise mainly the initiation and creation Construction Group faces weak market development capability,relatively lagging technological innovation,and comprehensive management level to be improved and many other issues to be solved.Therefore,only by formulating a corresponding development strategy based on the company's own situation can we continuously improve the core competitiveness of the company,enable the company to maintain a stable and healthy development in such a fierce market competition environment,and become the industry's top player.In order to better design the development strategy for the Initiation and Creation Construction Group,this paper analyzes and summarizes a large number of domestic and foreign related literature,expounds the relevant theories of enterprise development strategy,and at the same time carefully studies the opinions expressed by experts and scholars on construction enterprises.A solid theoretical foundation has paved the way for Initiation and Creation Construction Group to formulate its own development strategy.This paper analyzes the external environment of the political environment,economic environment,technical environment and social environment of Initiation and Creation Construction Group by using PEST analysis model.At the same time,it introduces the resources such as the company's brand influence,material resources,technology,qualification and human resources.After the internal conditions,the SWOT analysis model is applied for professional analysis,and the advantages and disadvantages of the company in the development process as well as the potential opportunities and huge challenges faced by the company in the future development are analyzed.The SO strategy,ST strategy,WO all have been introduced.Strategy and WT strategy.Subsequently,this paper has planned and selected the development strategy of the enterprise,formulated the medium,long-term and short-term goals and development direction of the Initiation and Creation Construction Group,put forward the development strategy that is most suitable for the enterprise,and clarified the top priority of the strategy implementation.At the end of the article,various safeguards for the smooth implementation of corporate strategy are introduced.Then lead the enterprise scientifically and effectively choose the most suitable enterprise development path,based on the present,and think about the future.This paper deepens the qualification of enterprises,builds brand influences,perfects the talent management system,expands the provincial and international business markets,builds corporate culture,and builds market reputation,enabling enterprises to obtain precise positioning and lasting competitive advantage.It is hoped that the research results of this paper can provide a favorable reference for Initiation and Creation Construction Group in formulating a scientific and effective enterprise development strategy in the future,and also have certain reference significance for the competition,innovation,reform and development of peer homogeneous enterprises.