The Application And Study Of Mongolian Cultural Elements In Modern Tourism Souvenirs Designing

Under the background of deepening growing of the reform and opening,Great changes have taken place in China's economy,people's living standard has improved,And at the same time this also creates many good conditions for the development of tourism in our country.The district governments seize the opportunity to thrill the development of local economy and also promote the traditional cultures,And tourist souvenirs,as the one of the most important sources of tourism field,has played a crucial role which is a “thing” media between social and economic benefits.Its purposes are to satisfy the consumer visual enjoyments;to meet the demands of market;to build the brand images of regional culture.This thesis outline structure is as follows: the first chapter introduces how the Mongolian culture elements affect the designing of modern tourist souvenirs in the purposes and values and makes a detailed discussion about all the research contents.The second chapter makes a further explanation and analysis of the correlation and summary of the Mongolian culture elements and modern tourist souvenirs design.The third chapter is the key chapter of this article,It mainly analyzes how the Mongolian culture elements are used in modern tourist souvenirs design,emphatically expounds the use of modeling design elements for reference in the design of modern tourist souvenirs,text symbol elements in modern transplantation using in the design of tourist souvenirs,decorative color elements in modern extraction use in the design of tourist souvenirs and the use of special architecture elements in modern tourist souvenirs designing.The fourth chapter is also important,emphatically elaborated the Mongolian cultural elements by using functional value,aesthetic value,cultural value,these three major aspects of modern tourism souvenirs design.The fifth chapter is about the deficiency and future development.From the overview of this article,there are four major aspects of Mongolian culture: modeling design,text symbols,decorative color and special architecture.They are all used in the modern tourism souvenirs design and realizetheir values.Trying to absorb the essence from the Mongolian traditional culture elements,fully exploring the local national culture,using the regional tradition culture resources for innovation design and practice,stimulating the imagination and creativity.First of all,from the redefinition,re-construction,we can see core value of this nation,that is “complicated to brief”.New visual performance to meet the modern ethnic traditional culture approval and return,to make the old into new.Secondly,it adheres to the "human oriented" design conception to achieve the humanized service of “ designing is all for human beings”,so that it can produce emotional interaction.Finally,using the modern designing conception to build integral combination of "shape and soul",and realize harmonious development of the Mongolian culture elements and modern tourist souvenirs design,in order to promote the development of tourism market.