| Beijing Business Center(referred to as Beijing CBD)is a gathering place for talents,technology,capital and other resources in Beijing.It is one of the key areas of the city and even the whole country.The heavy traffic in commuting time in the area has always been a problem that people need to solve urgently.Moreover,with the acceleration of the urbanization process,Beijing’s central urban area continues to expand outward.More and more people choose to live in the city,and work in the city.The resulting traffic volume directly affects the Beijing CBD and its surrounding areas.Traffic conditions in the area.In order to better solve the problem of CBD traffic congestion and meet people’s demand for travel quality,it is of great significance to conduct reasonable and efficient customized public transportation.Site planning,route design and fare pricing are the three core parts of bus route planning.However,since the customized bus has the characteristics of direct OD,the route design is relatively simple,and the site planning and fare pricing within the OD are for the customized bus.Planning is even more important.This paper first gives a brief introduction to the development of customized public transportation at home and abroad and the development of customized public transportation,and summarizes the theoretical contents of customized public transportation.The status quo and characteristics of Beijing CBD traffic are summarized.The situation of CBD road network and regional traffic characteristics are summarized in detail,and several other public transportations are compared and analyzed.Fully research,using the questionnaire data,combined with the characteristics of CBD passenger travel,based on the Logit model to establish a Beijing CBD custom bus passenger selection analysis model,comprehensive consideration of various modes of transportation such as cost,comfort,convenience,etc.,and using Biogeme software to solve and Result analysis.Secondly,a two-dimensional custom bus OD internal site planning model based on hierarchical clustering analysis and social network analysis is established,and combined with actual survey data,a customized bus station layout plan in Beijing CBD area is obtained.Finally,using the competitive-oriented pricing method based on game theory theory,the fare of customized bus is studied.Construct a two-tier matrix fare game model based on income maximization,and establish a game relationship between custom bus and conventional bus,rail transit,taxi and private car,and compare the price of the fare.Combined with the Beijing CBD to Tongzhou Beiguan section,an empirical analysis of the fare pricing of customized buses is conducted.The results show that the method is feasible. |