The Strategy Research Of Supply Chain Optimization At Company A

In today’s fast development of economic globalization,the enterprise is facing the changeable market,which requires companies to make a rapid response to changing market and provide competitive price,enterprise supply chain is also been challenged on the response speed and cost savings.Company A was founded in 1890,headquartered in warren,Ohio,is the world’s second car connector system manufacturers.Company A formally separated from General Motors on May 28,1999,then became a fully independent,public company.Its supply chain was spun off from GM system,which is a typical traditional manufacturing enterprise style,which shows long response LT,slow response and hidebound inventory management,etc.In order to adapt to new market environment and change the image of the company’s traditional conservative,Company A management carried out strategy adjustments in recent years with a series of measures reflected Company A’s interpretation of the market and the new trend of the automobile industry.A new brand is created to spread the image of science and technology,intelligence,and innovation,it also puts forward new requirements to the company’s supply chain-innovation,agile,flexible,and win-win cooperation.This thesis will focus on Company A supply chain,to look into the purchasing management,inventory management,customer demand management respectively,to identify problems in raw materials procurement,inventory and customer demand management on supply chain,trying to use purchase localization strategy,safety inventory strategy,VMI inventory management mode,supply localization methods to solve the main problems of A company’s supply chain management and pain points;On the other hand to open the discussion on bullwhip effect and the recent some reactive activities to recent trade war;As a result to forecast or evaluate the effect of optimization strategy.Purpose is to improve Company A’s supply chain in both response efficiency and cost reduction in parallel,so as to improve the competitiveness of the company in the market.