Research On Customized Travel Service Of Road Passenger Transport Enterprises Under The Internet Environment

Internet technology has penetrated into all aspects of human production and life.Travel behaviors closely related to human development are also developing in a diversified and specialized direction.This development has brought about profound changes in the travel needs of urban and rural residents in China.At the same time,China's traditional road passenger transport enterprises have not taken the lead in realizing their own reform and development,which has made the road passenger transport show an imbalance between supply and demand,which seriously affects the subsequent healthy development of road passenger transport.The "Internet + Transportation" of customized services is the future development direction of the transportation industry.The mobile Internet platform has the characteristics of convenience,flexibility and high-level,mainly based on small batches.The use of the Internet platform is the key to the reform of the supply side of road passenger transport enterprises.Sexual strategic choices are the direction for the comprehensive deepening reform of China's traditional road passenger transport enterprises.This thesis focuses on the traditional road passenger transport enterprise's customized service business in the Internet environment.By analyzing the development status and existing problems of the traditional road passenger transport enterprise,combined with the development background and development requirements of the current road passenger transport market,the paper demonstrates the traditional Chinese.The feasibility of road passenger transport enterprises to carry out customized service business,and on this basis,put forward specific construction plans,development measures and basic guarantees.The main conclusions of this paper are as follows:1.The system combs the development status and problems of China's road passenger transport enterprises.It is concluded that road passenger transport enterprises must implement the transformation of enterprises in the face of the impact of other modes of transportation such as high-speed rail and aviation.It is an inevitable choice for the reform of road passenger transport enterprises.Through the feasibility study on the development of customized service for road passenger transport enterprises in China,it is feasible to analyze the current development of customized service business for road passenger transport enterprises in China from three aspects: policy feasibility,market feasibility and technical feasibility.The specific methods are as follows: Customized service for class passenger transport and customized service for urban passenger transport.3.Through the analysis of current situation and experience,it is proposed that to develop customized road passenger transportation services,it is necessary to build a convenient passenger transportation system based on Internet technology,an open platform for road passenger transportation resources sharing based on big data applications,and customized travel services and basic guarantees.