Design Of Cultural And Creative Game Products In Chiyou House Witch Experience Hall

With the continuous development of the domestic economy,people’s living standards have also been significantly improved.Tourism activities have become an indispensable part of people’s daily life,and sales of tourism products have also increased.Among the components of tourism products,Cultural and creative products occupy an important part of it,and also have a lot of room for expansion.As the first experience museum with the theme of Meishan culture,the Chiyou House Witch Experience Hall is unique in that it has a unique display method,a distinct geographical environment,a unique form of expression,and is of great cultural and research value.Cultural and creative products can not only drive the economic profits of the experience museum itself,but also serve as a carrier for the cultural connotation of the experience museum to achieve the publicity effect.The graduation thesis is divided into three parts.The first chapter is the market research report.It mainly introduces the research situation,product status and target population of cultural and creative products in the Chiyou House Witch Experience Hall.Investigate and analyze the cultural background,display theme,featured performances,the status quo of Cultural and creative products,the problems of Cultural and creative products,the positioning of consumers and the needs of the Chiyou House.The second chapter is the product design strategy,which links the influence of Wunuo game culture value,Meishan cultural resource application,background theme story and game characters and gameplay,so that Cultural and creative game products endow cultural connotation and enhance product value.The design of witchcraft game products has the functions of interaction,fun and culture communication,which meets the spiritual needs of consumers and the cultural communication purposes of cultural and creative products.The third chapter is thedesign practice.Through the preliminary research and strategic analysis,the design of game products has been perfected,and game products such as table games,poker,and packaging with the characteristics of Meishan Chiyou culture have been designed to ensure the organic integration of creativity and culture.