Wang Zengqi Memorial Hall Cultural And Creative Product Design Research

Contemporary writer Wang Zengqi,who is characterized by the style of "clear,elegant,light and beautiful",has left countless articles full of "Chinese flavor" in his life.The Wang Zengqi Memorial Hall,which was built in memory of Wang Lao,shoulders the responsibility of cultural relics protection and social public education and is open to the public free of charge,resulting in a skyrocketing operating cost and increasingly serious operational problems.How to better play the social function of the memorial hall and ensure sustainable development in the torrent of economic development is the primary problem facing the current development of the Wang Zengqi Memorial Hall.In recent years,cultural and creative products have started a new wave of consumption,which not only meets the spiritual and cultural needs of current consumers,but also brings thinking directions for the sustainable development of Wang Zengqi Memorial Hall.With the cultural and creative products developed by Wang Zengqi’s cultural resources,Wang Zengqi’s culture is "life-oriented","functionalized","artistic" and "practical",so that more people can learn about Wang Zengqi’s life and taste Wang Zengqi through cultural and creative products.Writing and admiring Wang Zengqi’s spirit,the memorial hall has become an important carrier for inheriting,developing and innovating Wang Zengqi’s culture.At the same time,it relieves the operating pressure of the memorial hall and becomes a new economic growth point for the memorial hall.This topic is based on the cultural resources of Wang Zengqi Memorial Hall,and carries out the development and design of cultural and creative products.First,from the concept,function,value and design trend of cultural and creative products of the memorial hall,to clarify the origin and importance of the development and design of cultural and creative products of the memorial hall;Lay the foundation for the subsequent design of cultural and creative products;thirdly,combined with the development status,development orientation and development needs of cultural and creative products of Wang Zengqi Memorial Hall,analyze the advantages,disadvantages and influencing factors of the development and design of cultural and creative products of Wang Zengqi Memorial Hall,and provide the design of cultural and creative products of Wang Zengqi Memorial Hall.Develop to determine the research and development direction and design method.Finally,based on the development experience of mature cases and the theoretical results of consumer demand research,in line with the development of my country’s cultural and creative industry and emerging industries,the design and development of cultural and creative products for the Wang Zengqi Memorial Hall is carried out,and the cultural and creative design strategies of the Wang Zengqi Memorial Hall are explored.To sum up,based on literary works,mining the connotation of cultural symbols and characters,through the analysis and research of comparison and analysis,qualitative and quantitative,theory and practice,to maximize the social value,cultural value and economic value of the cultural and creative products of Wang Zengqi Memorial Hall,so as to improve The own value of Wang Zengqi Memorial Hall realizes the wider and more vivid dissemination and inheritance of Wang Zengqi’s culture,and provides reference for other related cultural and creative products.