Research Of Developmental Strategy Of The Container Business In A Port

A port is located in southwest coast of Haizhou Bay in the central coast of China,which is one of the important open ports in the Yangtze River region.After decades of development and growth,the container throughput of A port exceeded one million TEU in 2006,and grew to 5.02 million TEU in 2012.By now,the container throughput of A port has been among the top ten in our country.With the continuous growth of China's economy and the country's " the Belt and Road" strategic decision-making,the provincial "13th five" plan has listed A port as the container development leader,which brings great support for future development of A port container transportation,and provides great chances to the economic development of A port.AlthoughAport as the most important foreign trade port in Yangtze River Delta region,occupies the superior natural conditions and geographical location,it has no advantage in terms of size and quality compared with the surrounding Qingdao port,Shanghai port.The revitalization of the implementation of the decision-making in northern Jiangsu is not long;the opening degree of A port economic hinterland is not high in the long-term;the regional industrial structure is not rich enough;the overall level of economic development is slow;the competition between ports results in loss of goods source.Therefore,in order to achieve better and faster development of A port container industry in the future,A port should take more efforts and make more scientific future strategic plan.Firstly,In the reference to domestic and foreign advanced port development strategy and historical data,this paper analyzed the internal and external environment of A port container industry development from the aspects of macro environment and industry environment,as well as infrastructure,human resources and Information construction.Secondly,through the qualitative analysis of the internal and external environment,we summarized the opportunities,threats,advantages and disadvantages of the future development of the container industry in Port A by SWOT model,and analyzed the container throughput data by the moving average method to forecast the throughput of container from 2017 to 2020.Finally,on the basis of qualitative and quantitative analysis,the strategic and strategic objectives of the development of container business of Port A were established,and the strategic model of the company's cost was established.In order to cooperate with the implementation of the above strategy,we put forward a series of development strategy,including human resources,information construction,market development,customer service,brand cultivation,technology and management innovation,and take a series of assurance measures to make the direction for the future development of port A container industry.