Research On The Development Strategy Of Tianjin Port T Container Terminal Company

Tianjin Port T container terminal company is located in the Bonded Port of the Tianjin port.It is the last established container terminal of Tianjin Port.In this case,the level of the terminal's modernization is higher and the quantity of machinery is sufficient and the operational ability is much stronger.Since the company established,it has completed the first voyage of several super large container ships in Tianjin Port.Under the current situation,with the rapid development of international shipping,international competition is becoming increasingly fierce.The wharf companies should give full play to the role of commercial ports,improve port services,save logistics costs,strengthen port cooperation,and thus continuously enhance the international competitiveness of the port.In this paper,PEST analysis,SWOT analysis and quantitative forecasting are used to analyze the present situation and future development trend of Tianjin Port T Container Terminal Company.Based on strategic analysis theory,suggestions are put forward for its future development strategy.Firstly,this paper gives a brief description of container terminals and development strategies.And the meaning,structure and function of container terminals are introduced.Then a brief summarize is made on the concepts,contents and methods of container terminal development strategy.All of this provides a theoretical basis for the research of T terminal development strategy.Secondly,it carries on the detailed analysis of the present situation of Tianjin Port T container terminal company.And the measures the company had taken to improve the competitiveness of enterprises for adapting the tendency of Large-scale Vessel.Then the paper makes a detailed analysis of PEST and SWOT of the company,and constructs the strategic combination of SO,WO,ST and WT from the four aspects of strengths,weaknesses,opportunities and threats.In addition,Logistic regression forecasting model is used to forecast the company's container throughput,which provides a data basis for the development strategy of the company.On the basis of the above analysis,according to the enterprise development strategy formulation method,analysis and determine the development strategy framework of Tianjin Port T container terminal company,formulating the company's development strategy objectives and positioning,strategic priorities and strategic measures for a further step.Finally,in view of the actual situation and existing problems of the company,and combined with the current international economic situation and trade development status,and drawing on the experience of other container terminals at home and abroad,put forward the safeguard measures for the company's development strategy.