The Design Of Freight Transport Product Of China Railway Express

With the deep implementation of the“The Belt and Road”initiative,the development of China Railway Experss has found an unprecedented opportunity to assume a pivotal mission in the economic and cultural exchanges between China and the countries along the Belt and Road.However,the current China Railway Experss are in the early stage of development,there are difficulties in the organization of goods,high transportation costs,insufficient customer subdivision and accurately grasping customer needs.This paper combines China Railway Experss on the basis of systematic analysis of existing railway freight products to build a multimodal transport plan and design the China Railway Experss freight transport product system from the customer's point of view,which provid reference for expanding the China-Europe freight train market and enriching China Railway Experss freight products.Firstly,the status of China Railway Experss is reviewed in detail from the aspects of China Railway Experss channel,operation,supply organization,operation mode and supply products.Combined with the demand characteristics of the China-European freight market,and based on the value of goods,potential target supply category for China-European Experss is determined.Then based on the design principles of freight products,this paper determine customer evaluation indicators,use customer value evaluation methods and AHP to establish customer evaluation models,and divide customers into high-value customers,general value customers,and low-value customers;The customer's needs are divided into attractive demand elements,one-dimensional demand elements,essential demand elements,non-differential demand elements and reverse demand elements.The QFD method is used to construct the relationship matrix to transform customer requirements into design requirements from the core products,Formal products,additional products of the connotation of freight products to design China Railway Experss freight product system in three levels.Moreover,based on the current status and design requirements of China-European trains,the model of transportation time and transportation cost is used as a function to explore a variety of multimodal transport routes.The multi-objective model is solved based on NSGA-?'s choice of hierarchical coding to speed up the convergence of the algorithm.Finally,the analysis of the example of “Cheng Du-European Express”in China Railway Experss is used to quantitatively analyze customer value and demand.The OD point of the transportation network is determined from Chengdu,China to Hamburg,Germany.Kaliningrad and Aketao of the China-Europe Bolsey channel were selected as nodes to calculate a variety of multimodal transport solutions,and the customer type,transportation plan and freight product system were combined according to customer needs to form China Railway Experss freight product.