Research On Supply Chain Management Of Xintai Intelligent Sunshade Company

With the rapid development of real estate,China's construction industry and related industries have also achieved rapid development,forming a strong supply chain around these industries.The Company has been engaged in the market promotion of intelligent sunshade products since the end of 2014.Its sales have increased substantially year after year,and its profits have been rising continuously.In the past few years,Xintai Intelligent Sunshade Company has established a preliminary supply chain system,but there are still some problems,such as lack of a perfect supply chain management organization,too long supply radius design,insufficient control of the supply system for end-users,and lack of supply chain performance evaluation.The reasons for these problems are lack of supply chain professional management consciousness,imperfect service system of suppliers,fierce market competition and lack of awareness of supply chain performance evaluation.In order to solve the above problems and optimize the supply chain management of Xintai Intelligent Sunshade Co.,Ltd.,systematic solutions are proposed.First,focus on the improvement of supply chain efficiency,establish a rapid response supply chain management mode.Second,to shorten the supply radius,the specific way is to strive for the establishment of production bases in the north and the establishment of small parts inventory of the enterprise.Third,to extend the supply chain terminal,the specific way is to select customers accurately,enhance customer stickiness,and increase sales promotion.Fourth,supply chain performance evaluation.In order to promote the supply chain management of Xintai Intelligent Sunshade Co.,Ltd.,relevant safeguards should be introduced,including the establishment of a unified supply chain management organization and the establishment of a supply chain online management platform,carrying out enterprise resource protection,preventing end-customer risks from downstream supply chain.The research of this paper is of positive significance.In theory,besides the analysis of supply chain management theory,the paper also uses various theoretical tools such as value chain theory and quality management to analyze the problem,which makes various theories converge in the paper and enriches the theoretical perspective of supply chain research.In practice,according to the actual situation of the research object,the paper puts forward some innovative measures,such as shortening supply radius,extending supply chain terminal,and establishing online supply chain management platform.