The Measurement Of International Competitiveness Of China’s New Energy Automobile Enterprises And Its Influencing Factors

With the increasing shortage of global petroleum resources and the worsening climate environment,the new energy vehicles have attracted the attention of all countries in the world with the characteristics of “zero emissions”.Most automobile producing countries and large automobile companies have strengthened their research and development of new energy vehicles,and the development and promotion of energy vehicles.China’s new energy auto industry started relatively late compared with developed countries,but with the government’s strong support,broad market space and certain resource advantages,it has experienced more than ten years of cultivation and development,and the development of China’s new energy auto market.In 2015,it became the world’s best seller of new energy vehicles.In the face of fiercely competitive international markets,China’s new energy vehicles are not fully prepared,and there are only a handful of new energy auto companies that can meet the requirements of the international market.Therefore,how to improve the international competitiveness of China’s new energy vehicles,how to make China a powerful new energy vehicle country is a problem and we must pay attention to it.So the author explores the issue of the improvement of the international competitiveness of China’s new energy vehicles,and hopes to improve the international competitiveness of China’s new energy vehicles.This paper adopts the theoretical analysis and empirical analysis to analyze the international competitiveness of China’s new energy vehicle enterprises and analyze the influencing factors.This paper firstly sorts out the concept of enterprise international competitiveness,evaluation indicators,measurement methods and related factors,and then finds out the theoretical analysis of the international competitiveness of enterprises from the perspective of competitiveness and internationalization.Several important factors affecting the company’s ability to enhance its international competitiveness(technology research and development,cost management,human capital,government subsidies,productivity).Then the paper analyzes the development status of new energy vehicles in the world’s major new energy automobile producing countries,including China.After comparison,it is found that the main reason for the gap between China’s new energy automobile industry and the world’s advanced countries is China’s new energy automobile industry.Policy implementation is not in place and companies lack autonomy.Based on the theoretical analysis and status analysis,this paper makes an empirical analysis of the international competitiveness of 19 new energy auto companies in China.The empirical analysis of this paper is divided into two steps.Firstly,based on the definition of international competitiveness of enterprises,and combining the research results of scholars,the evaluation system of international competitiveness of enterprises is established,and 14 indicators(net profit,sales profit rate,net)are selected.Asset profit rate,total asset contribution rate,profit growth rate,sales growth rate,current ratio,assetliability ratio,domestic market share,domestic market growth rate,international market share,international market growth rate,display comparative advantage index,Export revenues accounted for the proportion of sales revenue.The factor analysis method was used to comprehensively measure the international competitiveness of the 19 new energy auto companies in 2011-2017.Then,the above measurement results are used as explanatory variables,and the influencing factors in the theoretical analysis are selected as explanatory variables to establish a multivariate regression model for empirical testing.The empirical test results are not much different from our theoretical analysis: the cost and expense ratio is inversely related to the international competitiveness of the enterprise.R&D investment,per capita education,government subsidies,labor productivity and corporate international competitiveness are positive.Related relationships.Finally,based on theoretical analysis results and empirical test results,this paper gives specific policy recommendations from the enterprise and national levels: First,enterprises should develop differentiated brand strategies and business strategies;second,enterprises must independently increase key factor inputs.Third,the form of government industry support policies should be diversified.