Research On Acts Of Air Cargo Alliance Cooperation Based On Evolutionary Game Theory And Revenue Distribution

The rapid development of Internet technology has led to the rapid rise of e-commerce and accelerated the rapid development of the express delivery industry.And the transportation demand of the express delivery industry is connected with air freight,which has promoted the good development of air freight.However,the long-term existence of the traditional ideas of focusing more on passengers than goods,as well as the excessive position of freight forwarding companies in the air cargo supply chain,have seriously affected the profitability of air freight and further restricted the benign development of air freight.By studying the cooperative relationship between air cargo enterprises and express delivery companies,and formulating a reasonable revenue distribution method,it can promote the effective cooperative relationship between the two sides,which is of great significance for the sustained and stable development of the air cargo and express delivery industry.This thesis takes air cargo and express delivery enterprises as the research object,and on the basis of combing the relevant research literature at home and abroad,focuses on the evolutionary game of cooperation between the two sides and the revenue distribution after reaching cooperation.Firstly,through sorting out the problems of air cargo and express delivery enterprises,the evolutionary game model for cooperation between air cargo and express delivery enterprises is established based on the evolutionary game theory.Then the dynamic evolution process and influencing factors of both sides are analyzed.Secondly,numerical simulation is carried out by Matlab software to analyze how factors such as initial cooperation ratio,excess profit,cooperation cost,excess profit distribution coefficient,cost sharing coefficient and "free riding" income affect the cooperation between enterprises.Finally,after analyzing the alliance participants and the cooperative relationship between them,the income distribution model is established.Then the optimal revenue of both parties and the optimal total revenue of the system in centralized decision making,decentralized decision making and income sharing decision making are solved.By adjusting the revenue sharing coefficient,the influence on the revenue of the alliance is analyzed.Then the optimal revenue distribution method is obtained by comparing and adjusting the distribution coefficient.Studies have shown that through the evolutionary game model,it can be seen that only when the benefits of both air freight enterprises and express delivery companies are greater than the benefits of "free-riding",both sides are likely to adopt the cooperation strategy.However,whether it will evolve into a cooperative strategy depends on the excess returns and cooperation costs of both parties.If the income of any of the two sides is less than its "free riding" income,the final evolution strategy of the system is only a definite non-cooperative strategy.The analysis of income distribution model shows that the total income of the system under centralized decision is the largest.And a reasonable revenue sharing coefficient can not only increase the overall revenue of the alliance,but also promote the long-term and stable cooperation between the two parties.