Research On Marketing Strategy Of L Power Supply Company's Sales Business

With the deepening of power market reform,it is necessary to introduce market competition into power market.This has led to increased competition among power companies.Power supply companies need a comprehensive transformation from a career-oriented enterprise to a service-oriented enterprise.The traditional electricity marketing mode has been gradually eliminated by the market.In the context of power reform,how to formulate marketing strategies suitable for sustainable development of enterprises has become the most important issue facing power companies.In this paper,by using marketing management theory,combined with the electric power marketing system environment,the analysis of the current existence of L power company marketing problems and reasons,based in marketing,product quality,service quality and management mode of reform policy,and ensure that the organization structure,human resources and financial resources to give corresponding support,it is concluded that with L corresponds to the power company marketing strategy,in the coming reform of the power system environment in the unbeaten status.The first chapter introduces the background and significance of this paper,the current situation at home and abroad,the research content and methods and the technical route of this paper.The second chapter introduces the theory of this paper from two aspects.This aspect mainly from the customer assignment theory,the relationship marketing theory and the marketing combination theory three aspects has carried on the detailed introduction.On the other hand,the marketing research theory of electricity sales business.This aspect from selling electricity business marketing basic characteristic and selling electricity business marketing classification two aspects to carry on the detailed introduction.The third chapter investigates the status quo of L power supply company,according to the company investigation found that at present the company sell electricity marketing exist the following problems: the overall structure is relatively weak,safety awareness is not strong,cannot master price,service consciousness,single marketing,internal communication mechanism remains to be perfect,conservative,comprehensive quality needs to be improved.The fourth chapter,in combination with its marketing environment,changes its marketing strategy in the new wave of power market reform,that is,starts from the aspects of service,management,product and price,and formulates a market-oriented and user-oriented power marketing strategy.Strengthen the marketing depth,open up the marketing scope,penetrate the electric power market,and formulate the systematic marketing strategy.Chapter five puts forward the corresponding measures for the problems existing in the sales marketing of L power supply company.For example,pay attention to safety awareness,improve safety performance and service awareness,strengthen service management and quality control,promote better marketing development,strengthen internal communication,change traditional marketing mode,and establish risk awareness to strengthen marketing management.