Research On Oriental Landscape's Investment Strategy And Financing Strategy Based On Financial Strategy Matrix

With the continuous development of the economy and society,the contradiction between environmental protection issues and economic growth has become increasingly prominent.How to achieve the concept of "green mountains,green mountains and golden mountains and silver mountains" while maintaining economic growth has become a prominent feature in development.The problem is that the environmental protection industry has become one of the key industries related to national economy and people's livelihood.Orient Landscape,as a representative of Chinese private environmental protection enterprises,keeps up its business income year after year after implementing the business transformation of the policy.However,the good momentum of the company's development has stopped in 2018.Project shutdowns,company arrears,difficult capital turnover,actual control People change and other issues.In order to find out the problems existing in the formulation and implementation of Oriental Landscape's financial strategy,the financial strategy matrix is used as an analytical tool to study its financing,investment,and distribution strategies,and the company's actual financial strategy is compared with the strategies suggested by the financial strategy matrix,with a view to Summarize experiences and lessons,and provide more reasonable suggestions for the company's future development.This article uses a combination of theory and case,qualitative and quantitative analysis,first introduces the relevant theoretical knowledge of investment and financing strategy,financial strategy and financial strategy matrix,and then provides an overview of the current situation of corporate development and investment and financing of Oriental Landscape,internal and external financial operations Analysis and SWOT analysis found that since the company began to invest in PPP projects in 2014,it has continued to increase the number of project investments,showing a rapid development and good momentum.At the same time,its operating capacity,profitability and solvency all fell to the lowest level in 2018.It is hoped that through the financial strategy matrix,the contradiction between the investment and financing strategies of Oriental Landscape and its actual capabilities can be found,so asto make corresponding plans for the future development of Oriental Landscape.Selecting Oriental Landscape Company's financial data for 2014-2018,through the calculation of EVA and actual growth rate,the Oriental Landscape's financial strategy matrix is constructed,and the company is in a value-added cash surplus in 2014,2015 and 2018.2017 is in a state of value-added cash shortage.Judging from the financing and investment respectively,Oriental Landscape's financial strategy in 2014 and 2015 is relatively reasonable,but 2016-2018 expanded too fast,financing is difficult,and the PPP project takes up a large amount of funds,resulting in a continuous shortage of funds,and ultimately Oriental Landscape's actual control Personnel changed to Beijing Chaoyang SASAC.Finally,the problems existing in the investment and financing strategies of Oriental Landscape are analyzed,and the unreasonable points in the formulation and implementation of the strategy are pointed out,and corresponding optimization suggestions are proposed for the future development of Oriental Landscape from these two aspects: investment,Change the investment model and change to the EPC model.Investment projects can focus on hazardous waste treatment with faster return and higher gross profit margin and global tourism direction.At the same time,attention should be paid to strengthening the working capital management of investment projects;More financing channels,such as: debt-to-equity swaps and local government special debt,etc.,are conducive to optimizing the capital structure,while introducing partners or new investors to share the risk.