Analysis And Optimization Of Financial Strategy Of Haier Zhijia

Due to the steady growth of China’s economy,the income of residents has gradually increased,people’s consumption ability has gradually increased,and the demand for home appliances has also steadily increased.After China’s reform and opening up,home appliances from scratch,into people’s lives,become a necessity to improve people’s quality of life.In the rapid development of decades,the home appliance industry actively innovates and researches to improve the performance of products,and successfully realizes the transition from low-end products to high-end products.Because of the rapid development of China’s home appliance industry,the status of China’s home appliance industry in the world has also been rapidly improved.However,due to the continuous development of society,the steady growth of national economy,the opening of national policies,and the higher demand of consumers,the household appliance enterprises have to continue to develop and strengthen the innovation and research.At the same time,it also requires enterprises to face with a positive attitude and formulate reasonable countermeasures,so as to reduce the possible adverse effects of the above factors on enterprises.From the perspective of enterprise development,financial strategy is one of the tools that enterprises can make good use of.Financial strategy is also a necessary means to achieve sustainable development of the company.Therefore,for China’s household appliance industry,which is in the stage of development,we should strengthen financial management to formulate scientific development strategy,choose high-quality financial strategy,and combine with financial strategy to further realize the comprehensive development of enterprises.This paper takes Haier Zhijia,the leading enterprise in China’s home appliance manufacturing industry,as the research object of this paper,focuses on the analysis of the enterprise’s financial strategy,and puts forward the optimization scheme.The formulation of financial strategy plays an important role in the stability of enterprise operation.The effective implementation of financial strategy can help enterprises to achieve the goal of maximizing enterprise value.The effective use and efficient operation of capital can avoid the shortage of capital chain in the process of enterprise operation,and help enterprises to improve their operating conditions and enhance their core competitiveness.Using the methods of literature research and case analysis,this paper analyzes and studies the research background of writing this paper,as well as the practical and theoretical significance multiple levels and degrees,and then introduces the concept of financial strategy.This paper studies the financial strategy of Haier Zhijia and analyzes its application effect.The results show that Haier Zhijia has the following problems:large financing scale,high asset liability ratio;high marketing cost of main business,low profit;high dividend distribution policy,surplus outflow from enterprises.In view of these problems,this paper puts forward the corresponding optimization methods.We hope that the experience and matters worthy of attention can be used for reference by other enterprises.