Research On Service Innovation Strategy Of HB Electric Power Equipment Manufacturing Company

In the era of knowledge economy,innovation has become the most basic way for countries,regions,industries and enterprises to gain competitive advantage.Research on enterprise innovation mainly focuses on two aspects: technological innovation and service innovation.Among them,the research on enterprise technology innovation started earlier and matured,and obtained practical guidance in the process of enterprise development,which brought different degrees of economic benefits to enterprises.With the transformation of the social economic model,the product-centered approach is gradually tilting towards the customer-centricity.More and more enterprises are beginning to pay attention to the direct or indirect impact of service innovation on enterprises.Electricity is an important driving force for economic and social development,and the power equipment manufacturing industry that provides equipment for the stable and reliable operation of power systems plays a vital and fundamental role in the national economy.The trend of modern manufacturing oriented service innovation is becoming more and more obvious,and the role of service innovation in enterprise development strategy is becoming more and more important.This paper uses literature analysis method,model analysis method,questionnaire survey and other methods to take HB power equipment manufacturing company as the research object,analyzes the external development environment of HB company through PEST analysis method and Porter’s five-force method,and analyzes the internal environment service of HB company.Innovative development status,get the service innovation ability,existing problems and challenges of HB power equipment manufacturing enterprises,determine the type of enterprise service innovation strategy through the service innovation strategy two-dimensional selection model,and combine the enterprise reality to provide service innovation for HB power equipment manufacturing company.The strategy provides a theoretical basis.Firstly,this paper discusses in detail the definition,characteristics and research methods of service,service innovation and service innovation strategy,summarizes the characteristics and strategy types of manufacturing service innovation,and expounds the specific content of the service innovation strategy two-dimensional selection model.Secondly,HB power equipment manufacturing company’s service innovation development status analysis,from the enterprise development status,industry development status and the status quo of enterprise service innovation development;then,using PEST analysis method,Porter five force model and SWOT analysis method for HB power equipment The internal and external environment of the company is explained.Finally,the data obtained through the questionnaire survey,combined with the two-dimensional selection model,determine the development strategy of HB’s service innovation and provide corresponding safeguard measures.The research results show that: HB company is at the leading level of development in China’s power equipment manufacturing industry,with complete industrial chain and brand influence,but its service capability is weak.At the same time,its political,economic,social and technological environment is complex and changeable.In the same industry,the market is under competitive pressure,advantages and disadvantages coexist,opportunities and threats are peers;HB Power Equipment Manufacturing Company applies a service innovation strategy based on pioneering service innovation and cooperative service innovation,among which,pioneering service innovation strategy Including service breakthrough innovation strategy and service instant response innovation strategy,the cooperative service innovation strategy involves industry partners,suppliers,manufacturers and industry-university research.While clarifying the duties of the headquarters and subsidiaries,the company can strengthen its products,capital channels,information construction and human resources,and strengthen the positive and effective impact of service innovation on enterprises.For China’s power equipment manufacturing industry,enterprises should adhere to service innovation,jointly create an internal and external conditions suitable for the implementation of service innovation,and lay a good knowledge and industrial foundation.