Design Study Of Official Business Car Rental Service System

With the thorough boosting of reform work for official business vehicle,many organizations have canceled official business vehicle,but some necessary official business activities has still needed vehicles,therefore demand of official car rental has been born at the right moment.However,as it is investigated and surveyed,some offline car rental and online car rental service platform have existed problems that the booking procedure is tedious,the efficiency is low,the interface visual effect is not good,the user experience and service quality are rather bad,etc.,how to enhance service quality and user experience have become the study emphasis of the article.Main study contents of the article are shown as below:(1)The article has conducted study to service design and QFD related theories;the article has conducted comprehensive application to method of service design and QFD then it has introduced such method into the design study of official business car rental service system;the article has put forward a kind of design method of official business car rental service system based on QFD,which has given out the application procedure of the method and has stated the advantage of this method;(2)The article has conducted deep study to the put forward design method of official business car rental service system based on QFD,it has studied and analyzed the target users by questionnaire survey and user interview,etc to obtain user demand,the article has conducted conclusion and classification to user demand by utilizing KJ method;the article has conducted importance calculation to user demand by adopting expert scoring method,then it has conducted transformation to user demand by using QFD method to confirm technical characteristics,matrix of related relation,importance of technical characteristics as well as auto-correlation matrix among technical characteristics,which has output the house of quality;finally,the article has analyzed map of stake holder and it has analyzed the procedure and contact points of the official business car rental service system to establish service blueprint,which therefore can guide design practice of official business car rental service system;(3)Design example study of official business car rental service system.The article has conducted the excavation of user demand as well as establishment of service blueprint,etc according to the method put forward by the article,finally,it has finished design practice and verification of official business car rental service system,which has proved that the method put forward by the article is feasible via the case study.The design method of official business car rental service system based on QFD can not only effectively guide the design practice of the official business car rental service system in the article to enhance service quality and user experience,at the same time,it can also provide method guidance for other related designs of official business car rental service system.