Research On The Development Strategy Of LQ Group Co.,LTD

In recent years,the state has strengthened the management of local government debt and standardized local government debt financing.The market plays an increasingly important role in resource allocation,and enterprises are expected to replace the government as the main investor and play a major role in local infrastructure investment and construction.At present,the macro driving factors of the infrastructure industry have undergone significant changes and new trends have emerged in the development of the industry.How to seize opportunities,seek advantages and avoid disadvantages,and maintain competitive advantages in market competition for a long time has become an important subject of academic research.LQ group co.,LTD.(hereinafter referred to as "LQ company")is a professional infrastructure platform company under China power construction corporation.After more than ten years of rapid development,it has developed strong market competitiveness in the industry.This paper takes LQ company as the research object,makes full use of the enterprise strategic management theory and strategic analysis tools,and conducts a comprehensive and in-depth study on the macro-environment,industry environment and internal environment of LQ company,and concludes that the existing strategic planning of the enterprise cannot adapt to the new situation and task needs,and needs to be reformulated urgently.The construction industry chain includes government planning,feasibility study,preliminary design,construction drawing design,land expropriation and demolition,equipment and materials procurement,transportation and storage,civil installation,supervision and management,operation and delivery.As a platform enterprise,LQ company is different from general construction enterprises in producing drawings or concrete products.Its products are the integration of industrial chain resources,the organizer of industrial chain production,the maintainer of order and the undertaker of responsibility.Based on LQ’s environmental analysis,enterprise status and development focus,it is suggested to develop an integrated strategy of the industrial chain,which focuses on vertical integration and focuses on implementing the integrated strategy of the whole industrial chain.Put forward the "1237" strategic framework: adhere to one enterprise positioning,achieve two service objectives,focus on three categories of business,and implement four safeguard measures.It is suggested that in the medium and long term,LQ should stick to the platform enterprise positioning and build itself into a domestically leading and internationally first-class comprehensive,innovative and service-oriented platform enterprise.Committed to providing the government and other customers with the whole industry chain one-stop overall solution,to provide the public with efficient and convenient integrated urban services;It focuses on the core business of new expressways,urban complexes,large municipal urban construction and expressway reconstruction and expansion,the growth business of expressway operation(including maintenance),comprehensive water environment treatment and international business,and the cultivation business of characteristic towns,intelligent transportation and soil treatment.Starting with the four measures of whole-staff strategic management,refined project management,specialized asset management and normalized risk management,we can ensure the effective implementation of the strategy.As LQ relies on the central enterprise and has abundant social cooperation resources,it is suggested to adapt to the growth strategic trend,extend the industrial chain of the enterprise,make up the shortcomings of planning and design in the forward direction,build the brand of asset operation in the backward direction,actively promote the international business development,and form the competitive advantage of the whole industrial chain.Theory has vitality only when it is combined with practice.It is expected that this paper can help enterprises to overcome the bottleneck,keep the market competitive advantage,and become a fresh sample of enterprise strategic management theory to guide practice.