Research On The Large-scale Retail Business Space Of Xi'an Xiaozhai Business District Based On The Change Of Consumer Behavior

Consumers are one of the three components of commercial activities,which are closely related to the healthy operation and sustainable development of commercial markets.With the development of social economy and the progress of science and technology,consumer behavior is always undergoing great or small changes.Therefore,consumers' requirements for commercial space are constantly updated.At the same time,with the large-scale construction of urban commercial real estate and the enterprises acting on their own interests,it is easy to cause the supply of urban commercial market to be separated from the actual demand of consumers,which will lead to the decline of commercial space and the imbalance between supply and demand.Based on such background,this article from the perspective of urban planning discipline,at Howard-shays theory,"involvement of consumers" theory,marginal utility theory,on the basis of relevant theoretical research,such as selection of xi 'an small village business circle as the research object,put forward the dynamic perspective of consumer behavior and analysis framework of the commercial space,through the questionnaire,field reconnaissance and the interview with related departments,customers,merchants,such as the analysis of the real state of the small village business circle,consumer behavior and the interactive effect of commercial space,etc.First of all,through the analysis of small village business circle on the spatial distribution of the large retail business,business scale,business forms,and other functional Spaces of the solid state,preliminary draw four characteristics,namely,the distribution of commercial space is linear,business actually use less than the total scale,type is given priority to with department stores and retail,the spatial distribution of the formats differentiation,and other features simple number less space and environment.Secondly,in the exploration of consumer behavior consumer psychology,consumer demand,consumption,consumption,consumption goals and motivation to pursue,the change of traffic mode,based on the analysis of the small village business circle in 2011-2019 large retail business spatial distribution,business scale,business forms,and other changes of the function space,analyzes its commercial space spatial agglomeration degree is not high,the space utilization efficiency is low,the composite structure of the formats and the unreasonable distribution of overall quality is low,other function space certainly.Again,through combing the relevant theory and research summarizes the change law of commercial space,and to investigate the influence of consumer behavior changes of internal and external factors and changing trends,namely rational and perceptual consumption decisions,consumer demand to rise to spiritual enjoyment,consumption level,consumption structure upgrade to service level objectives tend to no purpose and compound,consumer channels broaden and narrow,pay more attention to the experience of commercial space and the feeling of pleasure,consumption behavior,and travel behavior tend to be more simple and convenient;In combination with the above two aspects,it is concluded that the change trend of commercial space is manifested in the distribution and concentration of commercial space,the shrinkage of scale,the reconstruction of format space and the improvement of quality of other functional space.Finally,this paper puts forward some planning strategies and Suggestions for adjusting per capita large-scale retail business indicators,business space layout patterns and functions,business types and distribution patterns,and increasing and transforming open space and pedestrian paths,so as to provide reference for future development.