Study On Bidding Decision Of Bulk Material Transportation Business In A Engineering Company

Material transport business is one of the main business of engineering company A.It successfully came in the market with the rapid development of the business,which was also the leader company in the industry.But along with the adjustment of national policy,the industry market is now shrinking rapidly and brings huge challenges to other enterprises.It is particularly important about being access to resources in the competitive market while in most cases,companies manage to get the only chances by bidding.So,decision-making problems about bidding need to be solved eagerly.The thesis goes from the situation of bidding management,introducing the current situation of bidding organization process and the importance of bidding strategies when facing the decision-making problems.And then it put forward three problems which exist in the process above: First,the improper strategic choices made by companies,without adjusting in time according to the present marketing situation,which later leads to the loss of profits;Secondly,the company's intentions of bidding are too subjective,which are lack of scientificity;Finally,the accuracy of giving prices is poor,being way too high or too low.Next,I give solutions to the three problems which are mentioned above.First of all,use the strategic analysis tools to evaluate the business strength and industry attractiveness from both qualitative and quantitative levels.And then get to choose the right bidding strategies which are suitable for the currency of the companies.Then,using the analytic hierarchy process(AHP)to establish a model of choosing the bidding project.Finally,using the theory of making decisions to provide a set of methods to improve accurate quotation for the company.The thesis not only analyzes previous problems of bidding strategies,but also helps to improve the ability and the level through the application of the various decision-making models.It provides good solutions for other companies and enterprises which are in trouble and also remains valuable to others in relative business.