Research On Evaluation And Promotion Of Competitiveness About Z Construction Group Co.,Ltd.

With the rapid development of economy and society,the proportion of China's construction industry in China's economic development continues to increase,and plays an increasingly important role in the whole economic and social development.In the 21 st century,the competition between construction companies becomes more and more fierce.In order to enhance their comprehensive competitiveness and market position,different types of construction enterprises have begun to effectively integrate and use resources,so as to expand the scale of operation and increase market share.How to improve the comprehensive competitive advantage of construction enterprises and consolidate their market position at home and abroad has become the focus of the construction industry.Therefore,it is of great significance to study the competitiveness of construction enterprises.Through the analysis of Z construction company,this paper analyzes the competitive environment of China's construction industry from the perspective of macro environment,and analyzes the five competitiveness of China's construction industry with the "Porter five forces" model.Furthermore,the SWOT analysis method is used to introduce and summarize the external opportunities and challenges of Z construction company and its own advantages and disadvantages.Through the evaluation of Z construction company's competitiveness,the paper puts forward the existing problems and future development strategies of Z construction company,and puts forward relevant countermeasures and suggestions on how to improve the competitiveness of China's construction enterprises.Z construction enterprises should be supported and positioned by endogenous development,export-oriented development,innovative development,industrialization and industrialization development,and information development,so as to improve the competitiveness of Z enterprises.The strategies to enhance competitiveness are mainly to enhance quality: optimize management system,enhance technological innovation ability of enterprises,and strengthen talent management.The research conclusions show that there are many opportunities for construction enterprises.For example,China's participation in the “One Belt,One Road” initiative,urbanization is developing rapidly,and the market economy is in a stable state,which can promote the development of the construction industry,but at the same time there are also requirements for green development.Increasingly high,the "new normal" economy is proposed,and enterprise transformation faces challenges.Based on the research results of this paper,Z construction enterprises should gradually establish and improve internal management mechanisms,strengthen internal quality improvement,strengthen their ability to control and manage in terms of cost,and strive to tap the potential of enterprises through technological innovation and innovation.Increase the profit level of enterprises,strengthen the ability of Z-building company's resource integration,effectively combine the management and technical capabilities of the company with the external environment,and continuously promote the stable development of the core competitiveness of Z-building enterprises.