The Research Of Competition Strategy For Hongda Construction Co.Ltd

In recent years,with the slowdown in the growth of the national economy,the development of urban infrastructure construction has also slowed down.While the country attaches importance to urban infrastructure construction,it has also strengthened control of the construction engineering industry from all aspects,and the market of the engineering industry Competition is getting fiercer.Hongda Construction Engineering Co.,Ltd.(referred to as Hongda Company)is a company with first-level qualification in municipal public works construction in Jilin Province.Since its establishment in 2003,it has completed hundreds of municipal construction work tasks in Jilin Province.Has achieved better operating results.However,due to the company's lack of long-term strategic planning,facing the constant changes in the external environment,the company's internal management problems are becoming more and more obvious,Therefore,how to achieve survival and development space in the fierce market competition of Hongda Construction Co.Ltd has become a serious problem facing the company.Therefore,through an in-depth analysis of Hongda Construction Co.Ltd 's development status,existing problems and causes,and its strategic environment,this article proposes a competitive strategy to guide the company's development direction and obtain sustainable development.Based on reading a large number of relevant literatures and in-depth market research,this article applies strategic management-related theories to the company to select and formulate a scientific and reasonable competitive strategy for the company.First of all,this paper analyzes the problems and causes of Hongda Construction Co.Ltd 's development,and finds that the main problems of Hongda Construction Co.Ltd are limited market development,unclear strategic objectives,difficulties in capital operation and imperfect human resource management.Secondly,this article uses the PEST analysis method and the "Porter Five Forces Model" to analyze the external macro environment and industry environment of Hongda Construction Co.Ltd,and finds that Hongda Construction Co.Ltd is in political stability,economic growth slows down,social service requirements increase,and technological innovation Under the environment of rapid development and huge industry pressure,Hongda Construction Co.Ltd is facing opportunities and challenges.Hongda Construction Co.Ltd must make changes to enable the company to gain a competitive advantage and achieve sustainable development.According to the analysis of the internal environment of the internal enterprises,it was found that the internal organizational structure of Hongda Construction Co.Ltd Company needs to be optimized,the quality of employees needs to be improved,the management system needs to be improved,and the corporate culture publicity is not enough.Combined with the analysis of the internal and external environment of the enterprise,and then using SWOT analysis,it was found that Hongda Construction Co.Ltd has the advantages of group support,qualification and cost management in the face of competition,and has the disadvantages of weak market development ability,difficult capital operation and lack of technological innovation.Vigorously promote urbanization construction and sewage treatment projects and opportunities for advocating green construction,facing the threat of enhanced negotiation capabilities of the owners,increasing competition,and low-price bid strategies of opponents.Finally,on the basis of the above strategic analysis,determine the competitive strategic objectives for Hongda Construction Co.Ltd and make strategic choices.Since Hongda Construction Co.Ltd has greater cost management advantages in the industry and has the basic conditions for business expansion,it has chosen The cost-leading strategy is the main,the differentiation strategy is supplemented by the competition strategy,and the implementation plan for optimizing cost management,improving the company management system,focusing on technological innovation,and strengthening the corporate culture,optimizing the organizational structure,and improving human resources are formulated according to the selected strategy.Management strategy implementation guarantee measures to ensure the smooth implementation of strategy implementation.This article hopes that through the research on the competitive strategy of Hongda Construction Engineering Co.,Ltd.,it will realize the reasonable planning of Hongda Construction Engineering Co.,Ltd.in the initial stage of the construction engineering municipal engineering market.sustainable development.At the same time,I also hope that the research and conclusions of this paper will be of certain significance to other municipal engineering construction enterprises in formulating and implementing competitive strategies.