A Study On Creative Product Design Of Campus Culture Based On Positive Experience

With the support of the national strategy of strengthening cultural power and promoting cultural and creative industries to become pillar industries of national economy,China's cultural and creative industries have developed rapidly.The issuance and implementation of various policies and regulations have also injected strong vitality into the development of cultural and creative products.With the continuous improvement of material living standard and the continuous growth of personalized consumption demand,cultural and creative products have become an inevitable product under the change of consumption trend,playing an important role in promoting the inheritance and development of excellent cultural resources,enriching people's spiritual and cultural life,and meeting diversified consumption needs.Campus culture in Colleges and universities is an important part of advanced socialist culture.As an important material carrier for the development and dissemination of campus culture,campus cultural creative products are an effective way to inherit and innovate campus culture.At present,there are some deficiencies in the development of cultural and creative products in most colleges and universities,such as single form,serious homogenization,difficulty in unifying artistry and practicability,and lack of attention to the subjective well-being of users.On the premise that cultural resources can be inherited and developed,only considering economic benefits,social benefits are not put in the first place,so it is difficult to achieve the unity of social and economic benefits.In recent years,the research of happiness science and subjective well-being has gradually become a hot topic,and the field of design has also been involved in it to accept the challenge of design for happiness.Positive design is a general term of design research,methods and paths that have a positive impact on individual subjective well-being.It aims to bring people happy and meaningful life and promote human prosperity by creating and improving products or services Therefore,on the premise of ensuring the inheritance and development of campus culture,it is necessary to introduce the relevant research results of positive design into the development of creative products of campus culture in order to improve the subjective well-being of usersFirst of all,based on the literature research of campus cultural and creative products,this paper defines the concept,category and significance of campus cultural and creative products,and analyzes the research trend of campus cultural and creative products:Oriented by the extraction and application of campus cultural symbols and oriented by users' needs;secondly,based on the literature research of positive design and positive psychology,it summarizes the background,concept,framework and elements of positive design,combing the relevant design methods and paths of positive design,and summarizing the relevant practice cases of positive design;thirdly,based on the previous literature research,the design model of creative products of campus culture based on positive experience is constructed,which is composed of three parts:user demand extraction model,design concept visualization model and product prototype evaluation model;Thirdly,taking the campus culture creative product development of Donghua University as an example,the typical target users are selected to carry out relevant design practices to verify the feasibility and effectiveness of the model;finally,the product prototype is optimized and iterated according to the feedback information in the evaluation stage.It is found that:in the process of interaction between users and products,campus cultural creative products that can stimulate users to participate in meaningful activities have obvious effects,whether in promoting users' subjective well-being or in establishing emotional ties between users and schools.However,only applying the campus cultural symbols directly in the physical carrier can not be used as the campus cultural creative products to support users' pursuit of happiness resources,so it is easy to be regarded as"disposable consumer goods" by users.Because the purpose of positive design is to create and improve products or services,to bring people a happy and meaningful life,and to promote human prosperity.Therefore,it is feasible and effective to apply the positive design theory to the development of campus cultural creativity.This research has contributed to user experience,user subjective well-being and campus cultural creative product development.In theory,this paper constructs a design model of campus cultural creative products based on positive experience,which provides theoretical support for the development of campus cultural creative products.In practice,this paper provides a new idea for how to use the creative products of campus culture to improve the subjective well-being of users and promote the creative transformation and innovative development of campus culture.