Research On Cultural And Creative Products Of Wood Block New Year Pictures In Zhuxian Town

Zhuxian Town Woodcut New Year Pictures is a kind of "living" cultural heritage,which was selected into the first batch of national intangible cultural heritage list in 2006.However,under the background of the rapid development of modern technology,its inheritance and protection have been affected.Zhuxianzhen woodcut New Year pictures have regional cultural characteristics,and the organic integration of them with cultural creativity and design is an effective way to develop cultural and creative product design,thereby stimulating the new vitality of Zhuxianzhen woodcut New Year pictures.This paper uses the method of data collection,practical investigation,field investigation and interview to study the design of cultural and creative products of Zhuxian Town’s woodblock New Year pictures.The first part introduces the research background,research purpose and significance,research status,research methods and innovation points of the paper.The second part outlines the origin and development,cultural connotation and artistic characteristics of Zhuxianzhen woodblock New Year pictures,introduces the concept and function of cultural and creative product design,and analyzes the feasibility of combining the two.The third part investigates and analyzes the current situation of the product design of woodblock New Year pictures in Zhuxian Town.The fourth part is to formulate design principles and strategies on the basis of the research.The fifth part establishes the theme and uses the extraction and organization of pattern elements to redesign,and integrates Zhuxianzhen woodblock New Year pictures with the design of cultural and creative products.Finally,three categories of cultural and creative products with cultural heritage,experience and practicability are designed,which have the characteristics of Zhuxianzhen woodblock New Year pictures,which are digitally extracted elements and reused,DIY experience and practical functions.The woodblock New Year pictures of Zhuxian Town play a driving role.This paper summarizes the application methods and design strategies of Zhuxianzhen woodblock New Year pictures in the design of cultural and creative products,and explores the diversification of the combination of Zhuxianzhen woodblock New Year pictures and cultural and creative product design on the basis of inheriting intangible cultural heritage.