The Research On Overseas Marketing Strategy Of Korea Culture Product

South Korea's cultural products take advantage of popular culture and by means of mass media,in the spread of Asia and the world has formed a phenomenon named"Korean wave".Korean cultural products successful overseas marketing is leveraging the "Korean wave" the mass popular culture,and promote the "Korean wave" culture for the majority of overseas audiences accepted and sought.The China's cultural products which seeking to "going out" is worth to use Korea's overseas marketing idea and practice for reference.In this paper,holds the South Korean cultural products overseas marketing strategy as a researching object,analysis Korea's cultural products overseas marketing path,the way and content,to compare the South Korea,summed up the law can be used for reference.In this paper,the output path and the way of Korean cultural products are analyzed from three aspects.First,South Korean cultural products in Asia,Europe and the Americas,such as the marketing of overseas markets.Second is the traditional Korean culture products overseas marketing strategy:Korean elements mining strategy,culture and brand image building strategy,suitable price tactics;the cultural experience activities and the marketing strategy of fans,reasonable output channel strategy.Three is the new media development brings new trends and new phenomenon of overseas marketing of Korean cultural products.Through the analysis of Korean cultural products overseas marketing strategy,this paper concludes that the four points for the Chinese experience:first,attention should be paid to the creation of internationalization of cultural products and create;the second is should pay attention to Chinese culture of packaging and guide;third,attention should be paid to the cultural products of new media marketing.