Research On The Marketing Strategy In Commercialization Of Documentary

No matter from the theoretical point of view,or from the Angle of writing itself,the film "looks at the Great Wall" is a milestone in the history of our documentary work,it has brought a new style form,broke the situation of horses stand mute.Documentary market in China,a fresh wind.The emergence of "looking at the Great Wall" mark the documentary of our country has entered a new development period,influenced by documentary doctrine,the development of Chinese documentary gradually to the direction of strips,objective,also inspired the creation inspiration of people at the same time,promoting documentary continuously reform and innovation in China.However,because people don't know for documentary,there are some misunderstanding,difficulties,development of documentaries in China has not qualitative leap.Documentary made a variety of columns,particularly television spend a lot of time,money,and broadcast progress is slow,progressively lower ratings and these problems seriously hindered the healthy development of film industry in China.After entering the 21 st century,with the development of market economic system reform continued to deepen,China's documentary the marketization operation mode are used more and more.At present,the documentary specialization level enhances unceasingly,in order to satisfy the demands of people's personality,and documentary market value also has attracted widespread attention,people began to explore the documentary marketization development path,promoting documentary reform and innovation.In this study,the author according to the existing professional theory knowledge,based on the social investigation and practice,the integrated use of communication and market economics,marketing and other subject knowledge,combined with the documentary marketization operation in our country,an empirical study.This study mainly aimed at the problem of documentary market marketing strategy,put forward concrete Suggestions measures to promote the development of film industry in China is better.