| The film as a symbol of a country's “soft power” in cultural field,some of DreamWorks factory as the US-led “Hollywood”,“Bollywood” in India,“Nollywood”in Nigeria,they established a strong economic network in film production and built upaunique film brand.Due to these effective aggregation geographically,a cluster model was shaped,it maks the the film industry within cluster to expanding cooperation and competition fair and orderly,it has enhanced the brand effect even more.So that the local film industry has been a virtuous cycle of sustainable development.Chinese movie experience exploration and learning in the world film river roughly.The same as developing countries,India's Bollywood film has a good reputation in the international film,shoulder to shoulder with Hollywood in America,their essence of “seeking the commom ground” is worthy for Chinese cinema learn to make up our own short.This article described the development ? expansion and success of Bollywood in general,explored the industry cluster models and business marketing model in Bollywood,compared with the business model in Hollywood movie and discussed the implications of business models in Bollywood for the industry road of Chinese film.This paper based on the features and development status of China's film to providing a few suggestions for reference to the industry road of Chinese film,for the Country to cultivate and create distinctive features and outstanding advantages of the film industry cluster areas providing a useful reference. |
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