Application Of Animal Graphic In Logo Design

Logo design has been changing with the development of human beings,sign the application scope is widespread,it is used to convey some specific information expressed by the organization or institution,the content and form,it can reflect the cultural characteristics of country or company or organization,traditional culture or service tenet.From ancient primitive society to today's economic society,from the original animal totem to existing graphics has experienced numerous changes in the process,show that the close relationship of human and animal.Logo on the logo design is a kind of common types,which again with graphics for the design of the most popular animals.Our country contemporary animal graphic logo design under the impetus of the various formed distinctive design style,and technique of expression is rich,these advantages make the logo has a vital role in spreading Chinese culture.This paper adopted many excellent animal logo for analysis,from the point of the full text,the second chapter of the historical origins of the logo to animals learn to read,then the animals are different between the logo and design are analyzed,and make the reader with the difference between the two have further understanding.Then,analyses the animal graphic design features,let the reader to the research of this paper some understanding of the historical origin of object.In the third chapter,the application of animal graphic in logo design conducted a series of analysis and research,the classification of animals graphics and design methods and design principles are carried on the detailed elaboration,then the advantage of the graphics of the animals is also analyzed.The fourth chapter of animal logo culture connotation and value are studied,analyzed the value of his aesthetics,commercial,social and cultural commonness and difference are analyzed.The fifth chapter bring enlightenment to the development of animal graphic design were analyzed and discussed the animal logo development trend in the future.Through the study of this article,the author thinks that the animal logo need to be able to long-term health development bottom go to,have to absorb the essence of art and design in our country,as well as eclecticism foreign outstanding design concept.Good marks is based on the basis of history and culture,modern animals logo must be combined with modern design concept and understanding of traditional culture,to release marks the beauty of art.