Research On The Impact Of Internet Thinking On China's Film Industry

In recent years,with the development of Internet technology,the integration trend of the Internet industry and the film industry is obvious.In 2014,the ticketing platform developed rapidly and the Internet giant has layout in the full range of the film,so the year is called the beginning of "O2O" in film industry.In 2015,Premier Li Keqiang put forward the concept of "Internet plus" and made plan to achieve it,deeply promoting the Internet thinking to apply in the Chinese film industry.And Chinese film industry also faces major opportunities and challenges.This paper is intended to explore the impact of the Internet thinking on Chinese film industry.The article is divided into three core parts,Firstly,the core features of the Internet thinking and the integration of the Internet industry and film industry are analyzed.Then under the guidance of the industrial chain perspective,the author combing the specific changes and development trend of the film creation,financing,production,distribution,and other aspects brought by the Internet thinking.Finally,based on the above research,the writer analyzes the obstacles the Internet thinking facing,and put forward specific solutions and suggestions about the development direction,in order to provide a theoretical reference for the development of the film industry at present.