Study On The Time Of Advertising In Modern China

Involved the topic comes to ordinary higher education "15" national planning materials"history of the Chinese advertising",to mentor the existing calendar advertising collections for the purpose to study.To mentor's higher education "15" national planning materials"history of the Chinese advertising",national video open class "old Shanghai advertising guru",Chinese advertising Museum opening exhibition of superficial,advertising the fleeting time,Chen Zhao collection exhibition "as the theoretical basis.Now a lot of people are talking about the problem of advertising in the twenty or thirty's..Twenty or thirty time is very general,time in the end is which year,time can not be determined,the historical background is not clear.According to the tutor used the 1044 Zhang calendar advertising,321 images have time calendar advertising,analysis and comparison of judge no time 723 Zhang did not indicate the age of calendar advertisement,is the focus of the research.In the next paper,the paper studies the technique of painting,representing the characters and images.Paper by modern Chinese calendar advertisement feminine image analysis concluded that the time,such as women's shoes styles,foot size,by wearing clothing,hairstyle,analysis and research.Again according to the author,the age related company time,historical events and appear in calendar advertising people,things,the age and time,combined with the above information to determine calendar advertising time.Through the summary of the method,it can be concluded that the calendar ads about the age,is I the research theory significance and practical application value.