Research On Shanghai Cultural Image And Contemporary Visual Design Of The Female Image Of Calendar

In the early stages of the development of modern Chinese visual design,the image of women in the month card was often the focus of the aesthetic sensibility of the public.It is also a typical visual symbol that gradually formed during the development of Chinese visual design,or a product of the fusion of traditional Eastern culture and Western modern thought,presenting artistic characteristics such as pattern,typology and cultural compatibility.The author discovered in many design times that many contemporary design works have added Chinese elements represented by Shanghai-style month cards.This not only fully reflects the characteristics and connotation of oriental culture and art,but also has been recognized and recognized by modern design attention.In this regard,the topic was chosen to focus on the image of women in "Shanghai culture" and to develop a women’s fragrance brand product in the context of contemporary visual design.Through fieldwork in Shanghai,the author experiences the folklore of the city,understands the development of the art form of the moon sign,savors the similarities and differences between contemporary visual culture and early visual culture,extracts representative graphics,fonts and figures,and combines contemporary visual design practice with olfactory elements based on an analysis of women’s culture and the female consumer market,in order to enrich the cultural imagery of the sea.The perceptual channel is clarified,the carrier of the selected research and design practice is defined,the fragrance products are positioned,the brand image design is taken as the path,and on the basis of determining the product type,packaging style,visual elements and fragrance elements,a series of fragrance brand products with calendar visual elements as the creative point,which provides a valuable theoretical discussion and practical reference for the visual way of cultural image.