As "Cottonrose" For The Visual Identity Image Of Chengdu City

Since modernism rise,local characteristics of the city suffered serious impact and destruction,and many of the city's image becomes monotony,the uniqueness of the construction of urban landscape and urban culture become the important link of the construction of the city.Urban organic carrier of regional culture and history as a city in economization and efficiency in the process of city,urban cultural landscape should also get the corresponding construction and development,with cultural characteristics and construction of city image,the study of urban history and culture connotation is a necessity.Cotton rose(hereinafter referred to as the "cottonrose")as the city flower of Chengdu,Chengdu has historically "Hua Zhong Jin Guan Cheng" reputation,either from the perspective of the symbolic meanings of names,or from the kaleidoscope of colors,even the connotation character of cottonrose are deeply closely linked with the characteristics of Chengdu city.Therefore,it is necessary to fully exploit the culture of hibiscus and create a unique visual image of the city.This paper discusses furong's feasibility study on the visual image of Chengdu city.The first chapter puts forward the research topic,background,meaning and domestic situation analysis.In the second chapter,the investigation and investigation of Chengdu city,from the way of investigation,the route of investigation and the description of the investigation record,summarizes the related situation of Chengdu city.The third chapter summarizes the botanical characteristics of hibiscus,the connotation quality of hibiscus and the historical origin of furong in Chengdu.The fourth chapter is the analysis of the current situation,existing problems and phenomena of the culture of Chengdu and furong,and provides a targeted analysis for the following strategies.The fifth chapter focuses on the concept of the city flower and the city tree,the case analysis of the application of the plant to the image transmission of the city,and even the exploration of the field trip to luoyang himself.The sixth chapter puts forward strategy for the culture of the Chengdu furong culture;The seventh chapter mainly combines investigation,theoretical research,on-the-spot visits and the application of the major of oneself to make visual presentation design of Chengdu furong cultural symbol.The last part is summary,put forward the research of this paper summarizes,hope people and the government can cause attention of the Chengdu cottonrose culture in the development of urban economy at the same time,also want to mining and shaping of urban culture,and utilization of cottonrose image,fully to carry on the promotion and dissemination,driving the development of characteristics of urban culture.