Research On The Visual Image Design Of XuZhou Han Culture Tourism Festival

In recent years,with the prosperity and development of social economy and the continuous improvement of people’s living standards,China’s tourism market has expanded rapidly.In addition,the country vigorously promotes cultural confidence and praises the export of cultural industry.Under this background,cultural tourism festival has gradually become a new form of tourism with regional characteristics and a new fashion for people’s leisure and entertainment.However,at present,the visual image building and brand promotion of local cultural tourism festivals by many local governments are still at a very superficial level,which only stops at the stage of signs and slogans,without forming a systematic visual image.The author believes that it is necessary to introduce a new visual image system design for the tourism festival in order to better play the promoting role of the cultural tourism festival to the regional economic and cultural development.Based on the visual image design of Xuzhou Han Cultural Tourism Festival,this topic analyzes the overview,value and current situation of the visual image design of the cultural tourism festival,and emphasizes the importance of visual image design for the brand establishment and publicity of the cultural tourism festival.Secondly,the author analyzes the existing problems in the visual image of Xuzhou Han Culture Tourism Festival,and conducts a targeted study on how to create the visual image of Xuzhou Han Culture Tourism Festival with the methods of literature analysis and field research.After comparing the visual images of different cultural tourism festivals,this paper summarizes four design principles,such as highlighting regional cultural symbols,reflecting the sense of design of The Times,focusing on the systematization of images and digging the differences of styles,and puts forward a new design idea of applying the flat design style to the visual image design of Xuzhou Han Cultural Tourism Festival.Finally,the author in the design process to extract han stone,jade masks,xuzhou han culture represents the element such as text,from the graphics,color and other aspects of xuzhou han culture tourism festival visual image to design,build a complete xuzhou han culture tourism festival visual image design system,in the hope in the ascent of xuzhou han cultural tourism festival brand awareness at the same time,drive the xuzhou region’s economic development,promote the local cultural heritage,innovation and homogeneous cultural tourism festival visual image for other areas to provide certain reference value to the design of the system.