Study On Visual Styles Of Package Design In Taiwan During Its Japanese Occupation Period

Abstract:Based on the product package design in the period from 1895-1945 when Taiwan was occupied by Japan,as well as history survey and analysis of visual style of the package design,this thesis proposed the package design in Taiwan can be classified into three stages based on the perspective of art sociology of packaging design and visual styles.This classification reflects the social and historical environment,political policy,influence of Japanese culture and other factors on the evolution of packaging design.The Japanese occupation of Taiwan was the beginning of the modernization of Taiwan.Both the economic development and the change of social culture have changed the traditional form of the society and the way of life of the people in Taiwan,and have a profound influence on the performance of the packaging design at that time.Through the packaging design of visual style presented at different stages of the Japanese period,the historical original appearance of Taiwan packaging design in the Japanese period was restored,and the historical significance of tihe development and change of Taiwan packaging design during the Japanese period was systematically combed,and the conclusion was drawn that all aspects of historical background often were about the packaging of Taiwan.The development of design and packaging design of various commodities also have different styles of evolution along with the development of colonial policies and people's cognition at various stages.Whether it was inherited from the traditional Chinese traditional culture,or the Japanese style of Japanese Colonial popular culture and assimilation in the medium term,or in the period of war,it was used as a communication tool to propagate political decrees.The packaging design in Taiwan has a unique and unique charm.