Application Of Decorative Style Illustrations In Seafood Brand Planning

This graduation project takes "eight kinds of seafood across the sea" as the theme and creates decoration style illustration to enhance the brand image of seafood for.At present,the design of our country is constantly progressing and developing.But many brands blindly imitate the design concept of foreign countries in the design,resulting in the loss of traditional culture,the lack of emotional design,and the failure to arouse the resonance of people.In today's diversified design trend of thought,people's aesthetic level has not only improved,they also pursue the spirit of the world of pleasure more and more.How to integrate the traditional culture into the design while improving the image of the brand is worth thinking and research.I think a successful brand must have its unique cultural heritage."Eight types of seafood across the sea" is homonymous to "eight immortals across the sea" which is a Chinese traditional myth story,people have long been familiar with it,if we can shape the brand image through the story of the eight fairies crossing the sea,then it is bound to arouse people's emotional resonance to the culture.This subject uses the form of illustration to express the mythical story of the eight immortals crossing the sea and the combination of eight kinds of seafood,and uses the decorative expression method to re-shape the bright and dark eight immortals.The goal of this project is to establish a new image of seafood brand through the reconstruction of the image of the eight immortals of light and shade,which will arouse the resonance of consumers and then promote consumption.Demand research report,on the one hand,carry out field research on seafood market and supermarket seafood brand,at the same time,assist in the literature review with network collection of material information,as well as online seafood store information collection,so as to sum up problems in the seafood brand image.Secondly collect decorative style illustrations material for this article to provide the theoretical starting point and the direction of creation.In terms of literature research report,study and sort out related literature research on the decorative style through reading a large number of literature and books.At the same time,the fairy tales of the eight immortals crossing the sea were combed.Explore the way of expression of decorative style in the "Eight Immortals across the Sea" illustration creation in order to provide theoretical basis and practical guidance for this creation.Design process report,create "eight types of seafood across the sea" series of decoration style illustrations according to market research and theoretical research,the creative process is carried out in the form of board painting,mainly through remodeling the image of the bright and dark eight immortals.And the moral of the eight immortals and eight kinds of seafood are combined,the bright line of eight immortals is the focus of creation,and the dark line of eight immortals is the auxiliary graphics in creation.Innovation points and difficulty is how to better combine the traditional image of eight Immortals and decorative style.The main work includes LOGO design,graphic design,poster design,packaging and peripheral design and web design."Eight types of seafood across the sea" takes decorative style as the way of expression,and c traditional culture is combined to design.The application of this design can improve the value and artistry of seafood brand.