Yichun Mingyue Mountain Moon Culture Brand Strategy Planning Research

First of all, to "the moon culture" as the core concept and tourism culture brand concept and features of multifaceted reading, in order to be able to make the moon yichun culture brand laid a solid theoretical foundation and injection deep cultural inside information;Secondly. MingYueShan and the moon to the relationship of culture multi-faceted argument, the author hope to from the scenic spot of the actual conditions, this paper expounds MingYueShan make the moon culture brand of feasibility, necessity and concrete implementation scheme;Third, will be based on MingYueShan resources superiority and the contemporary people’s consumption demand, with "mountain month, spring month, zen month, agriculture month, book month" as the core, more comprehensive and thorough design the moon culture brand of industry planning, the author hope to MingYueShan integration of existing industrial structure, promote industrial upgrading;Fourth, in MingYueShan integration of culture and industrial resources on the basis of the moon MingYueShan culture brand for multi-channel, omni-directional social promotion, so as to exert different media form advantage, and realize the target population at all levels the effective communication.