To Explore Color Extends Brand Design

With the increasingly fierce market competition, brand competition is not within a certain area of the competition, but developed into a global competition. With China’s accession to the WTO, the Chinese market has entered a lot of foreign brands, domestic brands which had a very big impact. Currently, the brand war in the market has been very intense, domestic brands want to hold his position, we should strive to enhance their brand image. Vision is the first to get the feeling of outside information, 80 percent rely on color to make judgments. In particular, the semantics of color and visual manifestations of cultural, affecting design. How scientific and effective use of color, so compared to other enterprise business more special, this is a new challenge for the enterprise. Based on this study extends the brand design in color, firstly analyzes the basic theory of color design, and brand design theory. Secondly, on the basis of analysis of the colors in the brand design strategy, research, focusing first theoretical analysis, case analysis method again, so that the brand design more in-depth strategic analysis of color, specifically. Finally, the case of color in brand design extending to analyze some of the classic design cases, such as: color extends the Samsung brand image, the color extends Benetton brand image, the Chinese mobile company brand color design success and then self-brand design Empirical Analysis colors. This article combines the brand and psychology, combined with well-known brands of color design case, and color design strategy, brand design extends to the color of a detailed discussion, the final design of their own brand of color strategy made empirical analysis.