A Research About Huai Opera Development Strategy In Urban City

In the context of globalization phenomenon,culture integration is playing an important role on the stage of the world.Chinese urban culture,majorly represent the youth culture,has been rapidly influenced by the global culture trends in last decades,concerts,musicals,European operas,symphony,theatre etc.,are emerging on the urban cultural spaces,and deeply influenced urban life style and habits.However,by contact,the traditional culture is failing,especially the dialect traditional Chinese opera,the marketing promotion is inefficacious,although the government has issued a series of culture protection policy for the traditional culture with a big amount of funds support,set up the national intangible cultural heritage protection projects,despite the national operas,such as Beijing opera and kun opera,the rest of the traditional operas are still in the struggling of taking more marketing and audience.The essay exams Huai opera,a dialect opera originally from north Jiangsu province and has been migrated to Shanghai for more than 100 hundred years,with the globalization perspective,how it migrated and developed in urban city,attempt to discover the current situation and the modes of management.The author has done the research in Shanghai Huai opera troupe and Jianhu Huai opera troupe,use participant observation in the troupe with the field workflows,conduct the interviews and data collection from the fields,observe the future development trend of the troupe,understand the innovative ways of the traditional western operas and put forward the viewpoint of whether it can be used for reference,and bring out the arguments on the basis of the research above.