Research On The Strategy Of Performance Trading Platform In International Cultural Exchange

Cultural and artistic exchanges have been an important inheritance and development mode of human social spiritual civilization.Exchanges and collisions between different cultures have deepened mutual understanding and cooperation among countries.In addition to its unique spiritual attribute,the economic attribute of culture is increasingly recognized by the world.Cultural industry has gradually become the strategic industry around the world especially after the global economic crisis,which occupies an increasingly important position in Chinese economic development.From a practical point of view,the Chinese and foreign performing markets are longing to know each other and to strengthen cooperation.However,live performance is a costly behavior,so do the overseas performances.And Chinese and foreign cultural industry lack a platform to communicate with each other on issues of venue,itinerary,income and cooperation.But performing arts fair can serve as the role.Moreover,the role of mature exchange trading platforms in helping to carry out in-depth and productive cultural exchanges also cannot be ignored.China Shanghai International Arts Festival(CSIAF)has irreplaceable advantages in absorbing and integrating international cultural resources effectively and continuously.China Shanghai Performing Arts Fair(SPAF)was established based on CSIAF.It is an important platform for foreign performing arts institutions to get into Chinese market.For some domestic art organizations,SPAF creates a chance to learn from foreign performing arts institutions and expand international markets.In this paper,the author starts with the necessity of international cultural exchange and international cultural trade,then analyzes the various predicaments faced by international performing arts exchange.She presents an idea that performing arts fair serves as a performing arts exchange trading platform can boost cultural exchange,because it can eliminate the obstacles that restricting performing arts to go into the international market by combing online and offline activities and getting through the joints of performing arts industry chain in some extent.The paper tries to give some suggestions for Chinese performance trading platform.