The Study On Domestic And International Comunations Company Logo In The Promotion Of Brand Image

With the science and technology constantly updated, with the diversification ofthe media and with the increasingly fierce international competition in the market,national logos are accordingly being reformed and innovated. However, thereplacement of the logos is not only a dynamic process of development, but also aproduct of the brand development and market competition.Logos are not just a graphical symbol, but a carrier of the concept and spirit andthe visualization embodiment of quality and service. As communication companiesclosely related to us, to be undefeated and unique, their logos also respond to doingthe adjustment, for example, the telecom logos in foreign countries like the UnitedKingdom, the United States, Germany and France, and in China, the logos of ChinaTelecom, China Unicom and CRC. The corporate logo is the soul of the corporatevisual image, the symbol of the corporate brand and the core of all visualcommunication design elements. In fact, the visual brand image is an intangible asset.This article doesn’t focus on the summary, but by comparison and analysis,identifying the different connotation of the brand conveyed by the communicationbrand visual image to enable the Chinese communication companies to recognizetheir own inadequacy to shorten the gap in the graphic design between the domestictelecommunication companies and foreign ones and to provide some theoreticalsupport and practical guidance for other communication companies.