The Interactive Creative Research About The DOOH Advertising Design

With the development of the current global digitalization,the digital technology has brought a vibrant new media communication space to the OOH advertising.OOH advertising has gradually transition from traditional static space to dynamic new media space.In today's trend,DOOH advertising is created(hereinafter referred to as abbreviated).In daily life,the use of the digital devices in domestic public places is becoming more and more frequent,and is increasingly connected with the universal audience.Compared with the traditional OOH advertising,the DOOH advertising provides to the audience is more sense of control and presence in its interactive feature,also,the vivid and interesting interactive experience can let them remember more.The appearance of the DOOH advertising has injected new life into the present OOH advertising market,and further offerd an innovative space for OOH advertising design in terms of interactivity.In view of the DOOH advertising as the research object,the interactive idea of DOOH advertising design is discussed in the design of the research object,around the disseminator,the media and the audience.First for DOOH advertising design and interactive development background in general,to achieve a comprehensive cognition,and combining with related practice case analysis the interaction between DOOH advertising design thinking method,technical and creative performance,to conceive the complete interactive creative strategies,finally summarizes the thinking and the extension space,trying to explore how DOOH advertising can be more humane,intelligent,diversified in the design process with a new way of thinking from a design perspective,considering how to show more and to extract the feasible methods for the development of the DOOH advertising in China.Hope to use the advantages of new media to design DOOH advertising mixed with local cultural connotation and technological innovation,which would make a new further progress on it.