Research On Interactive Creative Design Of Chinese Commercial Webpage Advertising

With the rapid development of information technology, the Internet has penetrated throughout all areas of life. As a new media, Network has gradually shown its advantages beyond traditional media and brought more advertising opportunities for enterprises or companies. As nowadays commercial webpage advertising has become an important forms of communication, advertisers and consumers has paid more attention and favor for its unique interactive creative design.Under the guidance of interactive creative design, commercial webpage advertising emphasizes the control rights of information share between advertisers and audience, meanwhile the concern for consumer needs and people-oriented user experience design. Interactive creative design has also demanded designers to pay attention and update user feedback responsibly, interactive creation has initiated the technological development of interactive design, meanwhile the improvement of technological development has provided the possibility of implementing creative ideas.According to the research of interactive creative design for commercial webpage advertising, the dissertation tries to find out its inner regulation of thinking and methods in order to provide valuable reference for improving the creative power of interactive webpage advertising, promoting the transmission force of product and service, initiating users’high degree of participation and creating higher economic value, so that bringing more flexible and interesting user experience for consumers and promoting the formation of interactive style. This dissertation has elaborated the positive role and important factors of interactive creative design for commercial webpage advertising, analyzed the development and classification of webpage advertising, pointed out advantages and extra values of interactive creative design for commercial webpage advertising. According to the analysis of domestic and international current situation of interactive creative design, this dissertation has tried to find out its principle and inherent way of design, elaborated its technical support through many cases and made a certain analysis on the future development trends of interactive webpage design, in order to give guidance to webpage advertising design.