"ZhengNing" Advanced Custom Jewelry Brand Image Design Research

Now is an era of fierce brand competition,almost every enterprise manager will register a brand for their own enterprises at the beginning of the market,in order to quickly open the door to his own business.Now we can see dazzling brand symbols on the market,which are somewhat complicated and somewhat concise.Building a brand is a complex and lengthy process,and relying solely on a visual identity design does not satisfy the ambition of entrepreneurs to expand their markets.Visual identity design is only part of the corporate image and the product is part of the brand image.From product research and development,production and manufacturing,to the later product distribution,terminal sales,every process of each link is a reflection of corporate image.On the basis of commercial value,deepening corporate culture is a way to increase product competitiveness and deepen consumer awareness of the brand.The cultural connotation of an enterprise can be embodied in media propaganda,service level,and integrity style.China’s reform and opening up will soon reach its 40 th year.The economy of our country has developed rapidly in recent years,and people’s living standards have gradually increased.After the material life is satisfied,people begin to pursue higher quality spiritual life.Since the 1980 s,the world’s famous jewelry brands have successively opened stores in China,taking over the local jewelry market.Today,every major jewelry brand in the world will regularly hold various forms of activities such as international jewelry exhibitions and advanced custom jewelry shows in Beijing,Shanghai and Hong Kong to attract consumers’ attention.Although China is currently the world’s top three consumer of luxury jewelry,the popularity of Chinese jewelry brands is still not comparable with foreign jewelry brands.The first two chapters of this article will briefly describe the situation of domestic advanced custom jewelry analyze the current status of the domestic jewellery consumer market,and focus on the study of the links between high-end custom jewellery and consumers,including consumer groups and consumer psychology.The third chapter introduces the basic situation of “ZhengNing” advanced custom jewelry brand,and uses SWOT trend analysis method to analyze “ZhengNing” advanced custom jewelry brand,and provides theoretical support in the process of brand development.In the fourth chapter,the author will combine the corporate philosophy and market positioning of ZhengNing advanced custom jewelry brand,design the brand image of the brand with the brand image design language,and design a “ZhengNing” advanced custom jewelry brand.Missing product packaging.In order to enable our new born brand to quickly open up the market,the author will combine his current development status with the promotion of “ZhengNing” advanced custom jewelry brand to develop his own development proposals.This article will discuss the feasibility of this research topic through practice..