Which Kind Of Star Team Contributes To Film Success?

Regarding film shooting as new product development(NPD),the author investigate the star power in film success.In the context of NPD,the author treat star team as NPD team,then study a team's social capital's(star power)influence on team performance(film success).From the two perspectives of social capital theory,extent(measured by positional embedability,PE)and depth(clustering,CL)of resource,the author demonstrate that PE is positive related to film success,CL has an inverted U shape impact on film box-office and the interaction of PE with CL is negative related to film box-office.In conclusion,it is advisable to choose stars with high PE and construct a team with moderate clustering.