The Media "Moral Opinion" And Social Ethic Construction

In today’s informationized society,the speed of news is unprecedentedly fast.One piece of news could fuel a heated discussion in a very short time of widely dissemination.Every hot news which has become the center of national focus usually has a common phenomenon,which is “Moral Public Opinion” of Social media.This kind of media is one of the main objects of study,and in this paper it is called The Meida “Moral Opinion”,because it forms spontaneously by the news audience,or by media of intentionally leading,also it is pan-moralization.The other main object in this paper is Construction of social ethics which is deeply related to the former.“Moral Public Opinion” of Social media can be regarded as the cognition of audiences’ inner feeling to the social ethics moral,when this kind of public opinion grow into a certain size,it will react on people by changing the perception of the current social ethics.If properly guided,it will do contribution to build good social ethics,in contrast,it may undermine the existing social ethics.In the past few years,it has been more destructive and more harmful than profit.It is worth studying in depth how to improve it.The emergence and development of the main contents of this paper is the media of "moral opinion",to explore the interaction and social ethics construction,all kinds of problems as well as the two,put forward suggestions on how to build a good social ethics through the media "moral opinion" better.“Moral Public Opinion” of Social media is people to comment on a news or hot issues,on the basis of own heart for moral cognition,on the basis of simple good and evil,rights and wrongs,and form a unified can affect event in the development of public opinion,it’s main public opinion field as the network public sphere,and with a strong personal feeling.This kind of moral public opinion often lacks rationality,but has the feature of "group polarization",and also lay influences on the real social ethics,even some of the bad influences which accumulate year by year.For example,recent years,no one dare to help the old fallen man due to the “PengYu case”,as a result of moral opinion is out of control and a series mistakes of the media,people are formed by the way of thinking that help the old fallen man will get stuck,and this kind of negative stereotype affected the reality of social ethics construction to make more people not willing to help.Year by year it becomes a circle and this effect will not change till today,when the “Moral Public Opinion” of Social media is out of control and can be seen in the destructive power of social ethics construction.Since ancient times,our country has paid attention to the moral education of human beings.The ancient people often discussed their moral theories from the point of view of the good and evil of human nature.However,whether the Mencius of the doctrine of natural good or the Xun Zi of the theory of natural evil,the final point of the goal is the same,which emphasizes the need for moral education of the people,and we can also understand that the necessity and important role of social ethics construction is emphasized.“Moral Public Opinion” of Social media has much to do with the social ethics construction,and the influence can promote each other,also can block the developments of both sides.Further to explore the mechanism of the interaction of both,analyzing how to make both promotion of each other instead of hinder,is also one of the main research contents of this paper.The current situation of “Moral Public Opinion” of Social media in the Internet public domain is not satisfactory,and actually there are many problems.To analyze these problems in depth,seize the major conflict of the problem and make improvement is one of the powerful ways of promoting the good circulation of the media.In order to solve the problem,the only way to is to analyze the problem,and the author of this paper try to make a detailed list of the problems that we have to deal with and analyze the formation of the problem,and explore the solution to the problem.Public opinion is like a flood,and it should not be blocked in order to fix it.Only by sticking to the correct guidance can we avoid the control of public opinion.The production of “Moral Public Opinion” of Social media is deeply related to the media,and this requires the media to assume responsibility that reported the objective true news,always seeking truth from facts.The media should improve their own quality before they guide the masses,and be rational while facing problems,make it better to guide the irrational moral public opinion to the rational thinking,and cannot indulge themselves because of the one-sided pursuit of interests,which are ready to kill the construction of social ethics,media must assume responsibility.In this paper,there puts forward some suggestions to the media,that hoping the media can be more attention in the process of news propagation,not one-sided pursuit of attention and interest.