On The Construction Of The National Style Of Audio-Visual Language In Film And TV Works

Globalization has promoted the vigorous development of the film and television industry,but also intensified the industry competition.The audience's cooling of the visual blockbuster shows the return of the market rationality.The core competence of the film and television works has gradually changed from the technical content to the cultural content.The dual impact of the economy and culture has caused the cultural loss of Chinese film and television creation,the increasingly westernization of the works,and the lack of national characteristics.Faced with such a difficult development,we should start from its own national culture,the construction of the audiovisual language of film and television,is not only the urgent need for the development of film and television in China,but also an effective way to carry forward the national culture.To establish the national style of audiovisual language is to seek the joint point between Chinese culture and modern audio-visual technology,and to pass on the traditional national culture with new technology.The starting point of the construction of Chinese film of national style was created by the literati film.Literati film is the pioneer of exploring the image national style,and has been on the road of creating Chinese national charm.The literati film has opened the new direction of the audio-visual form creation,and has established the Chinese esthetics coordinate,having indicated the development way of the audio-visual language national style,having made the remarkable contribution to the construction audiovisual national style,which has the precious research value.Literati films guard the national position of film and television creation,showing cultural selfconfidence.From the perspective of national culture,this study firstly explores the relationship among the nationality,culture and film creation,and explains the national charm of the literati culture and its influence on the film and television creation.Then,taking the literati film as the main body of the study and explores the cultural origin and development power of the national style of audiovisual language of the film and television works.Combined with the works,it explains the cultural inheritance in the creation of the audio-visual form,probing into the composition and presentation of the national style of the audio-visual language,and explores the new ideas and exploration for the construction of the national style of the audio-visual language.Finally,this study explores the barriers to the development of the audiovisual language national style,combined with the current situation of the industry to come up with some suggestions to pave the way for a better development of the audiovisual language national style.