| The development of cultural and art industrialization is an important trend in the development of culture and art.As a traditional art with a long history and profound cultural heritage,local drama is faced with the choice of industrialization in the contemporary development.The operation mode of the local opera tradition has been difficult to continue to support the development of the local drama,the development of the market for pointed out the development path of local drama,and go to the development of the market-oriented road must have their own marketing strategy,the establishment of the marketing strategy needs to have the guidance of marketing theory.Marketing theory is constantly enriched with the development of The Times.With the emergence of new technologies and new media,the marketing mode is also more diversified.New media as an emerging thing of The Times quickly combined with marketing,the concept of new media marketing was also proposed.The universality,timeliness and interactivity of new media provide great convenience for marketing,and drama marketing should make full use of this technology platform.Henan opera is the largest opera in henan province,and its development is facing many difficulties.It is a good idea to apply new media marketing.Henan opera has been innovating new media marketing should solve the problem of two aspects: the first is the use of new media technology to enhance the theater stage effect,bring the audience more real,more vivid visual experience.The second is to use new media to carry out marketing,enrich marketing means,enhance marketing effect.Concrete through ascension henan opera has been innovating mode of the spread of local opera repertoire quality,innovation and application of new media technology to henan opera has been innovating in the performance of the whole link,so as to achieve the purpose of improve the effect of henan opera has been innovating marketing get rid of the restriction of market development. |
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